Adidas is a globally renowned sportswear and athletic brand headquartered in Herzogenaurach, Germany. Founded in 1949 by Adolf Dassler, the company has become synonymous with innovation, performance, and style in the world of sports and fashion. Adidas is recognised for its iconic three-stripe logo, which represents quality and a commitment to excellence. The brand caters to a wide range of sports disciplines, including football, running, tennis, and basketball, as well as lifestyle and casual wear. Its products include footwear, apparel, and accessories, designed for both professional athletes and everyday enthusiasts. Adidas is celebrated for its pioneering technologies, such as Boost™ for energy return in running shoes, Primeknit for lightweight and adaptive fits, and Adizero for speed-focused performance. Collaborations with designers like Stella McCartney and partnerships with celebrities such as Beyoncé have cemented Adidas as a fashion-forward label. Sustainability is at the core of Adidas’s mission, with initiatives like the Parley collection, which utilises recycled ocean plastic, and the "Made to Be Remade" programme for circular design. Combining performance-driven engineering with contemporary aesthetics, Adidas remains a leader in sportswear innovation, inspiring athletes and individuals worldwide to push their limits and embrace an active lifestyle.